I haven’t had the chance to get to a Target store since the new Missoni line came and most of it has sold out already! I’m in love with the prints and bold colors and who doesn’t love a designer name for less! Danielle from EatBreatheBlog is back with us today to share her thoughts on the madness of Missoni at Target and to give a product review on a few of the items from the line…

Missoni for Target…

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MISSONI IN CHICAGO TARGET?!

“I had planned a trip to the Windy City to visit some college friends for a show and hopefully check out a little bit of the capital of the Midwest. While en route (via Megabus, of course) I received some troubling news, my stepmother, who is in the Army, had her assignment in Afghanistan extended. It was a bummer and it showed when I arrived.

While brainstorming and scouring the Internet for what to do in Chicago the idea of shopping therapy came up. For me, as for many others I bet, there is something intensely comforting in a sad moment about surrounding yourself in commerce and capitalism. Shopping therapy in Chicago can run you a few thousand if you’re not careful, so we decided to head to the flagship Target store on Clark and Roosevelt to keep costs down and avoid any crowd.

This turned out to be the wrong idea. As we got off the metro and walked up to the store, it seemed like the perfect day. Busy, it seemed, but no crowds. As soon as the red framed glass doors glided open, the façade fall, curling and wrapping around itself on the way to the white plastic tile of the Target.

The place was a madhouse! I couldn’t believe what was happening. Why were so many people at Target? Toilet paper shortage crisis? Apocalypse confirmed? Wrong. FASHION EMERGENCY.

Target and Missoni cut a deal a while back that would provide the designer’s clothes at a low cost to Target shoppers. The line went on sale during Mercedes Benz Fashion Week and sold out in six hours. I must have come toward the tail-end of that six hours because many were scraping the bottom of the barrel to grab the last Missoni pillow or accessory. The clothing racks were a wasteland of aluminum hangers. Later I heard that Target’s website was crashed by the riotous frenzy of the bargainistas. I admit, it is a pretty remarkable thing to see a top shelf designer selling affordable clothes at one of America’s most popular retailers; I guess in a recession, anything is possible, including the brazen exploitation of a good deal.

I didn’t end up finding anything at the Target – the place looked like a zoo that day – but when I visited again, this time in Georgia, everything was fully stocked and magnificent. The collection is surprisingly good, and not a dumbed down version of what Missoni might design for ‘paying customers’.”
Continue Reading for product review…