March 6, 2025—A Collaboration of Science, Style, and Sophistication
Against the backdrop of Paris Fashion Week, where couture and innovation collide, Chloé unveiled its Winter 2025 Ready-to-Wear collection, radiating an air of effortless sophistication. This season’s presentation was elevated by a remarkable partnership—one that fused cutting-edge skincare with high fashion.
As the official skincare partner, Augustinus Bader, the award-winning brand celebrated for its scientific approach to skin, body, and hair care, took center stage backstage. Through a meticulously curated skincare regimen, Augustinus Bader ensured that every model walked the runway with luminous, perfectly prepped skin—the ultimate canvas for natural, glowing beauty.
But this was more than just a beauty ritual. It was a harmonious collaboration between three pioneering brands:
⭐️ Chloé, the embodiment of modern Parisian elegance and bohemian femininity.
⭐️ Augustinus Bader, the revolution in science-backed skincare and regenerative beauty.
⭐️ LB Facialistes, the esteemed experts in facial sculpting and bespoke skincare techniques.
Together, they created a moment that transcended fashion—a celebration of authenticity, self-care, and timeless radiance.
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1. The Radiance Ritual: Backstage Skincare Preparation
To prepare the models for the runway, a three-step ritual was meticulously executed by renowned facialists from LB Facialistes, blending expert techniques with Augustinus Bader’s most iconic formulas.
Step 1: The Face Mist ($98) – Awakening & Revitalizing
A refreshing burst of hydration, The Face Mist awakens the skin, delivering an instant moisture boostwhile enhancing elasticity. Infused with Rose Water and powered by TFC8®, this ultra-fine mist refreshes the complexion while defending against environmental stressors.
Key Benefits:
✔ Instantly hydrates and plumps the skin.
✔ Gently tones for a clear, luminous glow.
✔ Shields against pollution and irritation.
Clinically Proven Results (After One Use):
✔ 86% agree skin feels instantly hydrated.
✔ 88% agree skin feels protected from environmental damage.
✔ 85% agree skin feels soothed and refreshed.
✨ Runway Insight: This mist set the stage for glowing, dewy skin, ensuring the models looked effortlessly radiant under the runway lights.
Step 2: The Hydrogel Face Mask ($32 single / $180 pack of 6) – Instant Hydration & Plumping
The secret weapon behind runway-ready skin, The Hydrogel Face Mask is a first-of-its-kind innovation that infuses Augustinus Bader’s proprietary TFC8® technology into a hydrogel sheet, accelerating hydration and skin renewal.
Key Benefits:
✔ Hydrates and locks in moisture for a smooth, supple complexion.
✔ Reduces the appearance of fine lines and wrinkles.
✔ Brightens and evens skin tone.
✔ Instantly calms redness and irritation.
Revolutionary Results:
✔ Skin hydration improved by 95% after just one use.
✔ Skin smoothness increased by 58%.
✔ Fine lines reduced by 17%.
✨ Runway Insight: Applied backstage before makeup, this mask created a radiant, even-toned canvas, ensuring flawless application of minimal yet impactful makeup.
Step 3: The Face Oil ($270, 30ml) – Sculpting & Defining
The final touch of the pre-runway ritual, The Face Oil is an intensely restorative formula that melts into the skin, delivering deep hydration, nourishment, and glow-enhancing radiance. Its powerful TFC8® technology supports skin renewal while providing essential antioxidant protection.
Key Benefits:
✔ Reduces the appearance of fine lines, wrinkles, and uneven pigmentation.
✔ Strengthens the skin barrier for a plump, youthful complexion.
✔ Provides deep hydration while improving texture.
✔ Antioxidants shield against environmental stressors.
Clinically Proven Results:
✔ 99% agree skin looks instantly hydrated with a healthy glow.
✔ 98% agree redness and irritation are visibly reduced.
✔ 97% agree skin feels smoother and refined.
✨ Runway Insight: The signature sculpting massage performed by LB Facialistes using this oil gave models a lifted, defined facial contour, completing the look of fresh, radiant skin.
Frequently asked questions
Oh, Augustinus Bader is a renowned skincare genius! His products are just the best. Famous for making your skin glow like you just walked off a runway!
Chloe at Paris Fashion Week? They're always setting trends! Their designs are so chic and elegant. This time, they've teamed up with Augustinus Bader for some stunning beauty looks. It's like the ultimate fashion and beauty power couple!
Runway beauty isn't just about models looking fab. It's where trends start! From makeup to hairstyles, it's like a sneak peek into what's going to be huge in beauty.
Fashion and beauty brands love to team up! They create these magical beauty looks that complement the outfits on the runway. It's like peanut butter and jelly—they just belong together!
Totally! With the right products and a bit of practice, you can definitely channel those runway vibes. Augustinus Bader's products can help make your skin a perfect canvas!
2. The Powerhouses Behind the Collaboration
About Augustinus Bader
Founded in 2018 by Professor Augustinus Bader, a leading expert in stem cell science and regenerative medicine, this multi-award-winning skincare brand has disrupted the beauty industry with its groundbreaking TFC8® technology. Backed by over 30 years of research, Augustinus Bader’s formulations support the body’s innate ability to heal and renew, delivering unparalleled results.
From cult-favorite The Cream to the latest Hydrogel Face Mask, Augustinus Bader remains at the forefront of scientific beauty.
Since its founding in 1952 by Gaby Aghion, Chloé has redefined Parisian femininity, embracing a bohemian spirit that is both elegant and liberated. Known for its flowing silhouettes, delicate craftsmanship, and sustainable initiatives, Chloé remains an icon of modern romance and sophistication.
Under the creative direction of Chemena Kamali, the brand continues to capture effortless luxury, appealing to women who seek beauty with authenticity.
Founded by renowned facialists Delphine Langlois and Catherine Bourgeois, LB Facialistes is an elite skincare collective specializing in sculpting and lifting facial techniques. With an exclusive Parisian space dedicated to bespoke facial massages and expert training, they are trusted by luxury fashion houses, beauty insiders, and runway icons.
This collaboration between Chloé, Augustinus Bader, and LB Facialistes marks a cultural shift—one where beauty is no longer just about aesthetics, but about holistic well-being. In this era of skin-first beauty, the fusion of science and artistry redefines how we perceive radiance, confidence, and empowerment.
As Paris Fashion Week 2025 comes to a close, one thing remains clear: this partnership has set a new gold standard in runway beauty. It is no longer just about the clothes—it is about the woman who wears them, radiant, empowered, and unapologetically herself.
