Sooner or later even the most imperishable pair of jeans fades away plus, nobody has only one pair of Jeans. We want more and we want them stylish. There are labels that produce jeans that are fair, ethical, and stylish all at the same time. They may be a little more expensive than those you buy from a certain Swedish fashion label in bulk but that is the time you should listen to your Grandmother’s advice: Quality comes with a price and in the end it is worth it.
Here are five brands that relieve your ecological conscience.
Table of contents:
- nudie jeans
- kings of indigo
- filippa k
1 Nudie Jeans
“Your jeans live your lifestyle. The longer you wear them, the more character and attitude they get. We always make social audits and follow-ups following the FAIR WEAR FOUNDATION (FWF) methodology at all of our manufacturing suppliers. This includes every step of the garment production, from stitching to laundry and packing units. We also check their subcontractors if and where applicable” you can read on their homepage.
2 Kings of Indigo
Since 2012, this brand from the Netherlands has cared about sustainable and innovative products. They call themselves “Kings of Sustainability” and state on their homepage:
“The ultimate goal is to be the number one sustainable jeans brand in the world! We produce quality products that to last long; durable pieces. We stimulate people to be selective in what they buy and to wear their clothing for more than just a season or two. To help customers enjoy their clothing longer, we have introduced a Triple-R philosophy (Recycle, Repair, Reuse). With DIY video’s and imagery, we hope to inspire people to mend and modify their old jeans and not throw them away.”
The brand describes its work: “Our RE/DONE jeans are a celebration of the Levi’s jean’s past and a continuation of the jean’s individual story. We take the vintage denim apart at the seams, repurposing it as the fabric of our new jeans. We launched with one mid-rise modern skinny fit, and one irreverent, perfectly slouchy, borrowed-from-the-boys relaxed fit and have since added a perfect belly-button skimming high-rise cut. We are proud to manufacture our jeans in Downtown Los Angeles using water conserving methods and no harsh chemicals. Quantities will always be limited since each pair is handpicked, hand cut, and distinctly one of a kind.”
4 Filippa K
Another Swedish brand that cares about the environment and takes responsibility for the workers. The brand is a member of the Fairwear Foundation.
The fifth brand that tries to make jeans a lesser threat to the environment is Mudjeans:
“We learned that if something is surprisingly cheap, someone else, somewhere in the world pays for it. That’s why we keep our supply chain short and count our suppliers as our friends rather than business acquaintances. We are proud to say the denim experts in the factories sew and stitch with a smile on their face and earn living wages."
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