2. Kings of Indigo

Since 2012, this brand from the Netherlands has cared about sustainable and innovative products. They call themselves β€œKings of Sustainability” and state on their homepage:

β€œThe ultimate goal is to be the number one sustainable jeans brand in the world! We produce quality products that to last long; durable pieces. We stimulate people to be selective in what they buy and to wear their clothing for more than just a season or two. To help customers enjoy their clothing longer, we have introduced a Triple-R philosophy (Recycle, Repair, Reuse). With DIY video’s and imagery, we hope to inspire people to mend and modify their old jeans and not throw them away.”