There’s a certain electricity in the air when you see a woman fully owning her power. It’s a feeling that’s hard to capture in words, but Coco de Mer (@cocodemeruk) has somehow managed to bottle that magic and pour it into their latest campaign—The Icons Collection. This isn’t just about lingerie or beauty; it’s about evolution, pride, and that iconic combination of grace and drive that so many women radiate.
Let’s be real: as women, we’re told to fit into so many boxes. But what if we broke free? What if we celebrated every curve, every scar, every triumph and reinvention? That’s the vibe Coco de Mer is channeling. This season, they’re shining the spotlight on none other than Dame Denise Lewis—Olympic gold medalist, sports presenter, president of UK Athletics, and the latest MOBO Paving the Way Award recipient. She’s more than a muse; she’s a living testament to the power of embracing every stage of womanhood.
The Icons Collection feels like a celebration of all the women who came before us, all the ones paving the way now, and the future icons quietly plotting their rise. If you’ve ever needed a reminder that your body, your spirit, and your journey are worth honoring—this is it.
Seeing Dame Denise Lewis in this campaign is honestly breathtaking. Her athleticism and poise are undeniable, but there’s also this raw, unapologetic confidence that jumps out at you. The campaign doesn’t just celebrate her achievements—it invites us to see her, and ourselves, as works in progress and icons in our own right.
The red backdrop, the bold stances, the luxurious black silk and lace… it’s all about power and pleasure, intertwined. There’s an energy that radiates from Denise—every pose feels like she’s reclaiming the narrative for women everywhere, insisting that strength and sensuality are not mutually exclusive.
Coco de Mer’s Icons Collection is all about textures and silhouettes that honor the female form. Think sheer mesh, decadent lace, and silk that feels like a second skin. There’s a sense of freedom in these pieces—a reminder that pleasure and comfort are not at odds.
And it’s not just about seduction; it’s about self-celebration. Whether you’re slipping into a lace bodysuit or lounging in a silk romper, there’s an unspoken promise: you deserve to feel iconic, no matter the occasion. Prices for these pieces typically range from about $120 to $400, making them an investment in both style and self-worth.
Part of what makes this campaign so powerful is the focus on evolution. Coco de Mer isn’t just celebrating the finished product—they’re honoring the journey. The collection pays homage to goddess-like women throughout history while encouraging us to enjoy the pleasure of being our fullest selves in every moment.
From the intricate details of the lace to the boldness of the cuts, each piece feels like a nod to the complexity and richness of womanhood. There’s something almost ritualistic about slipping into these designs—like stepping into your own iconic story.
The Icons Collection is about more than just lingerie; it’s about legacy. By spotlighting Dame Denise Lewis, Coco de Mer is paving the way for a new generation of icons—women who hold grace, dignity, and pride, all while fiercely pursuing their dreams.
This campaign is a reminder that we’re all capable of iconic movement, in whatever form that takes. Whether you’re breaking records, building communities, or simply daring to be seen, there’s a place for you in the narrative of greatness. And honestly, isn’t that what being an icon is all about?
Have you ever worn something that made you feel truly iconic—like you could take on the world? Share your story in the comments! And if you haven’t checked out Coco de Mer’s latest collection yet, you might want to see what all the buzz is about. Their commitment to celebrating every facet of femininity is honestly inspiring—who would you love to see as the next icon?