--- title: "Retail 3.0 - A Night Where Fashion Technology and Storytelling Merged to Redefine the Future of Retail" description: "Alise Trautmane-Uzuner: Designing a Cultural Space for the Future of Fashion; Tony Henry and the Vision of 99 YARDS; The Panel: Innovation With a Human Pulse; Spotlight: Left Knee Patch – A Beautiful Rewear Story; A Glimpse Into What’s Next; More ..." url: "https://fashion.allwomenstalk.com/retail-ai-panel-doors-nyc-99-yards-event/" category: "fashion" last_updated: "2026-05-19" --- # Retail 3.0 \- A Night Where Fashion Technology and Storytelling Merged to Redefine the Future of Retail **On July 22, in the heart of SoHo, the DOORS NYC concept store transformed into a hub of creative discourse and innovation.** In collaboration with **fashion-tech platform 99 YARDS**, the event titled **Retail 3.0: Experience Is The Product unfolded as more than a panel** – it was a cultural moment that illuminated how AI, immersive storytelling, and community-centered design are quietly **rewriting the future of how we shop.** ![](https://img.allw.mn/58e1fab65e3cd5d85163537c85a2db_1024x1271.jpg) **From the moment the first guests arrived** for pre-panel cocktails and networking, **the energy was electric – equal parts curiosity, connection, and creative ambition**. The evening curated a rarefied mix of **industry insiders, visionary founders, and tastemakers** united by a shared hunger for what’s next. ## 1. Alise Trautmane-Uzuner: Designing a Cultural Space for the Future of Fashion ![](https://img.allw.mn/365ce5c86ecd442c21e6f0c401b77f_1024x1351.jpg) At the heart of the evening stood **Alise Trautmane-Uzuner**, the visionary [founder and CEO of DOORS NYC](https://doors.nyc/). More than a retail concept, **DOORS has become a cultural incubator where fashion, tech, and art coalesce**. Under Alise’s leadership, the brand has carved out a bold new model for **how emerging talent can thrive in today’s market.** Her presence at the event wasn’t simply as a host, but as a **visionary** – a woman redefining the very role of retail in modern life. The DOORS space itself is a physical manifestation of her ethos: **immersive, inclusive, and radically future-forward.** ## 2. Tony Henry and the Vision of 99 YARDS _ Co-moderating the evening was **Tony Henry, the dynamic founder and CEO of 99 YARDS**, a **digital-first fashion ecosystem** reshaping the entire fashion pipeline – from the first sketch to global runways. Through [99 YARDS](https://www.99yards.app/), Henry champions a democratized model of creative excellence – **where designers, manufacturers, and emerging talents are unified by smart infrastructure and digital storytelling.** **His voice** throughout the evening grounded the conversation with **clarity and mission**. “We’re not just designing clothing anymore,”_ he noted. _“We’re designing systems, stories, and experiences that resonate at a human level.”_ ## 3. The Panel: Innovation With a Human Pulse ![](https://img.allw.mn/c02b3992ad19f3bcf91a4d81d66048_1024x1370.jpg) **The discussion was nothing short of electric. **Moderated by Alise and Tony, the panel featured three formidable voices at the intersection of **technology, commerce, and empowerment:** • **Sean Sinko, CEO & Co-Founder** **of ThredX**, showcased how virtual try-on and tech-driven engagement are transforming user agency in e-commerce. • **Sarah Neill, Founder & CEO** **of Mys Tyler**, offered a powerful perspective on inclusive fashion tech and building platforms where women feel truly represented. ** • Sonia Khemiri, Founder of Beautyque NYC**, revealed how immersive digital storytelling is elevating indie beauty brands through innovation and emotional connection. Together, they **explored the potential **– and the responsibility – that comes with **shaping digital experiences in an age of rapid change**. ## 4. Spotlight: Left Knee Patch – A Beautiful Rewear Story ![](https://img.allw.mn/db8805cd9abbb7a5a0becb8842ef7f_1024x1907.jpg) Among the standout moments of the evening was the **introduction to Left Knee Patch, an inspiring sustainable fashion brand focused on children’s rewear**. Founded by **two visionary women**, the project is a love letter to circularity – reimagining the way we dress and care for the youngest members of our community. Their pieces, many lovingly crafted or upcycled, tell stories of joy, creativity, and ethical intention. [Left Knee Patch isn’t just a brand; it’s a movement](https://leftkneepatch.com/pages/about-us) that reflects the** deeper values championed by DOORS and 99 YARDS alike: sustainability, innovation, and purposeful design.** **Meeting the founders in person** underscored the authenticity of their mission – proving that **slow fashion can spark real excitement**, especially when it’s **rooted in community and care**. ## 5. A Glimpse Into What’s Next ![](https://img.allw.mn/921a7bd55577cae1dc8823e0adbad0_1024x1265.jpg) **Retail 3.0: Experience Is The Product was more than an event – it was a forecast.** One that revealed a future where retail is no longer about passive consumption, but about meaningful participation. **Where stories, tech, and tactile beauty work in tandem** to elevate how we connect with brands – and with one another. As the evening drew to a close, conversations spilled into corners, **new** **collaborations quietly formed**, and a collective sense of inspiration lingered in the air. **In the world Alise Trautmane-Uzuner and Tony Henry are building**, retail is no longer simply a place to shop. **It’s a space to dream, to build, and to belong.** ## Site Information - [Main page](https://allwomenstalk.com) - [Contact us](https://allwomenstalk.com/contact.html) - [HTML article](https://fashion.allwomenstalk.com/retail-ai-panel-doors-nyc-99-yards-event/)