Another trick in the plus-size industry is simply defining regular-sized women as plus-size. Industry officials variously describe plus-size as starting at size 8 or any size above that. Most curvy women take exception to this. Some assert that size 8 cannot possibly be considered plus-sized since size 14 is the average size of women in the U.S.
Others assert that if a woman can walk into an average store and easily find her size off the rack, she’s not plus-size.
Actual plus-size women point out that they often have quite a difficult time finding “ready to wear” clothing right off the rack; they often have to mix and match, customize, and improvise to create outfits that flatter them!