Why the Zephyr Collection by CUUP is turning heads...

Why the Zephyr Collection by CUUP is turning heads...
By Renee • Mar 13, 2025

In a world where expression and comfort intersect, CUUP has introduced a palette as ethereal and boundless as the skies. Their latest collection, named after the softest hues of the heavens-Nimbus, Cumulus, and Zephyr-invites you to experience a sensual journey into the heart of lingerie that both empowers and supports. CUUP's new line is more than mere clothing; it’s a celebration of individuality and elegance in soft, dreamy blues.

The first time I stumbled across CUUP on Instagram, I found myself captivated by their minimalist designs that exude sophistication and confidence. These designs aren’t just for a runway; they're for every day, blending functionality with fashion.

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The Highwaist Sensation

If you embrace subtlety in your lingerie drawer, the Zephyr-colored Highwaist - Modal is an undeniable must-have at $20.00 The high-rise, high-cut silhouette flatters the hips beautifully while elongating the legs.

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Photo: @cuup

Made from 88% Modal and 12% Elastane, its luxurious fabric ensures softness and breathability. Layered with an antimicrobial bamboo lining, it keeps you fresh and comfortable throughout the day. The waistband hits right at or below your belly button, offering a no-dent, high-stretch fit that remains distraction-free. It’s a piece that welcomes you to move and breathe without constraints.

The Balconette: A Statement Piece

A bold choice for those who believe that lingerie is meant to be noticed, the Balconette - Mesh is designed for style and structure. Priced at a refined $68.00, this piece is an exploration of daring design featuring wide-set straps and a straight neckline that perfectly shapes and frames. Made with Power Mesh, it provides robust support without added weight, ensuring that nothing pokes or digs against your skin.

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Photo: @cuup

The cups are sewn and not molded, offering a naturally contoured fit crafted with precision. This bra is a blend of 79% Nylon and 21% Spandex and boasts adjustable straps equipped with gold patent-pending hardware for a tailored fit. Its details are not only functional but crafted to flatter your physique in Zephyr’s soft tones.

Everyday Elegance with the Bikini

The Bikini - Modal is the everyday essential that doesn’t compromise on style or comfort. At a gentle $20.00, its flattering V-shaped back ensures it lies flat against the body whether worn high or low on the hips.

Crafted from 88% Modal with a breathable antimicrobial lining, this piece offers cheeky, minimal coverage that flatters and comforts, no matter how you wear it. Perfect for daily wear, its design effortlessly bridges the gap between subtle sensuality and practicality.

Embrace your true self...

The Zephyr Collection by CUUP symbolizes more than just a trend; it represents an embrace of the self-brave, beautiful, and unbound by conventional fashion. These pieces are designed to support your everyday movements while reminding you of your inner strength and grace.

What piece would you add to your collection and why? Share your thoughts in the comments-let’s start a conversation about everyday elegance through CUUP's ethereal lens.

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