Cottonon
Cotton On is an incredibly affordable Australian chain. Although there are over 1200 Cotton On stores in 12 countries, they are still relatively unknown. Most of the stores are in big malls, so I tend to shop the online store much more than actual stores. Most things are under $25, and are good quality for that price. They sell tons of basics, like leggings, cardigans, and shift dresses. It’s also a great company-The Cotton On Foundation is dedicated to educating people in Southern Uganda!

TIL
T.I.L. Darling is an extremely unknown and pretty small online boutique. They always have affordable and in-style clothes, plus AMAZING customer service. They sell a range of things, from shirts to dresses to outerwear to vintage items. The deals are unbeatable- up to 70% off sales of small, indie brands, and a refer-a-friend discount!

Chicwish
Chicwish carries trend-led dresses, skirts and separates with a feminine, vintage-inspired feel. Browse current styles and prices on its site.

Shelikes
She Likes is a European retailer, though they do ship internationally. Their clothes are really trendy and a little bit edgy, yet they also sell a lot of girly items. I love their site because I can easily find clothes to fit wherever I am going, whether it’s to school, a party, or a concert. Their range of clothes is incredible, and the clothes are affordable, too!

Lulus
Lulu’s is the perfect affordable online store for a girly-casual style. They literally have so many different clothing items that I never leave the site without having at least 10 items in my bag! All of their items are fashion-forward yet versatile, including tons of printed items: printed shift dresses, printed maxi dresses, printed skirts, printed pants, and printed blouses. They also sell shoes, makeup, and jewelry (there’s no shortage on statement necklaces!) Lulus.com is an incredible site for stylish and feminine pieces.

hauetlook
Although HauteLook is not necessarily «lesser-known,» it is such an amazing retailer; I had to put it on this list! Many people are unaware that Nordstrom owns it, so they have outstanding customer service. HauteLook is a flash deal website, with multiple deals each day for men, women, kids, home, and beauty. The deals only last a few days, and some sell out very quickly. They’re typically from specific brands such as Steve Madden, Ray-Bans, DKNY, American Apparel, and e.l.f. Cosmetics. HauteLook has added a Nordstrom Rack category, so now you can shop discounts from Nordstrom as well as flash deals!

Pepper Mayo
Pepper Mayo is an Australian retailer that is pretty new to the game, but is definitely gaining popularity rapidly. I found them on Instagram a while back, and they have been growing and growing ever since! They sell a variety of items, but are known for their bold, flirty dresses and rompers that are perfect for the summer.

If you’re like me, you know how fun it is to find a lesser-known online store, and are always searching for more! Do you know of any lesser-known stores?