How do you feel about celebrity ad campaigns? Do they work, helping you to visualize the clothes and how you’d wear them? Or would you rather see models or everyday individuals wearing the clothes? Whatever you think of the celebrity themselves, there is no doubting that having the right celebrity leading a range can increase sales ten-fold, and this year is no exception. If you’re already planning your Spring/Summer wardrobe, or you just fancy some fashion inspiration, check out these great celebrity ad campaigns that we’re loving.
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1. Mango…
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Supermodel Daria Werbowy might not have much of a following outside of the fashion world, which makes her an unusual choice for celebrity ad campaigns, but it’s easy to see why she got the job when you see her smouldering photos. Daria has taken over from Miranda Kerr, who is generally more well-known, but gave the clothes a high maintenance feel. Daria goes the other way, making them seem easy and carefree, whilst keeping that rock-chick look. Love. From stripy jumpers teamed with floor-length skirts to tailored jumpsuits, this collection looks like a must-have.
2. Gemfields…
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Mila Kunis is no stranger to Gemfields – she’s represented the brand once before. So this time round, they needed something a little different to the glamorous, luxurious photos that graced the first campaign. Gemfields and Kunis went back to basics, with Kunis being photographed with very little makeup, and the photographs being used in stunning monochrome adverts. The only dash of colour comes from the responsibly-sourced gemstones that Gemfields sells. Genius.
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3. Kurt Geiger…
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Kurt Geiger is celebrating the English rose in his latest campaign, so who better to front it than Karen Elson? The supermodel looks amazing in the photographs, where she lounges elegantly in the leafy Kew Gardens. Her causal clothing ( a short pink dress and warm pink throw, if you’re wondering) look carefree yet comfortable, and the whole look is bought together by Karen’s towering heels, red clutch and flaming red hair. It’s a great way to capture the signature London vibe.
4. Karen Millen…
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Karen Millen has gone for a celebrity ad campaign with a difference – rather than putting celebs in front of the camera, they enlisted some A-list help behind it. Legendary photographer David Bailey and fashion stylist Katie England came together to style a range of energetic, attitude-filled images, to give the campaign a real edge. The result? Looks you can actually imagine yourself wearing.
5. UGG…
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UGG have teamed up with Suki Waterhouse for their Summer 2014 promo, which features her teaming the comfortable boots with a series of high-fashion looks. My favorite look? Her combo of white skinny jeans, a white textured jumper and a navy jacket, finished with blow-dried, slightly messy hair and beige UGG boots. Win.
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6. Diesel...
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Diesel are sticking to that rock-chic vibe, with Boo George shooting Daisy Lowe pulling her best rock poses. Daisy is joined by male model Aaron Vernon, with both dressed in Diesel’s signature heavy leather range, Diesel Tribute. The monochrome pictures show the pair getting steamy, adding some real emotion to the campaign. I need her leather jacket!
7. Alexander McQueen…
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McQueen has gone for classic Kate Moss for 2014, but the shoot is anything but normal. Kate is pictured lying on a bed frame dressed in a very Xena-Warrior-Princess style leather outfit, complete with plenty of gold bangles. Her stand out accessories? Definitely that red leather bag, and those amazing shoes. While I wouldn’t recommend going for the leather-PE-teacher look, or dyeing your hair bright yellow, it’s a great campaign for highlighting the versatility of these accessories. Although the presence of mini-Kate might make this one of the strangest celebrity ad campaigns this season…
So, which of these celebrity ad campaigns is your favourite? I’m loving the creativity of some of the brands this year, and who doesn’t want to steal style inspiration from some of the world’s hottest celebrities, and most amazing personal stylists? Which campaign are you most excited about?
