7 Tricky Designer Names and How to Correctly Pronounce Them ...


As much as I love drooling over high fashion editorials, I must admit that I get stumped on some of the tricky designer names. I mean, how are we supposed to talk and lust after these amazing pieces if we don’t have the slightest idea whether we’re pronouncing them correctly! If you’ve encountered the same problem or just want to be able to flex your fashion knowledge and sound like a insider, keep reading to get the breakdown on how to pronounce 7 tricky designer names.

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Proenza Schouler

Proenza Schouler One of the tricky designer names that always stumped me was Proenza Schouler. This famed womenswear fashion brand founded by Jack McCollough and Lazaro Hernandez who were colleagues at Parsons School of Design. The brand actually got its unique moniker from combining the two designers’ mothers’ maiden names so you won’t ever see a person named Proenza Schouler. When you say this high fashion designer’s name, say Pro-en-za Skool-er.


Prabal Gurung

Prabal Gurung Do you remember when Prabal Gurung did that mind-blowing collab with Target? As much as I adored his collection of bright colors and florals, I regrettably never got my hands on any of the beautiful pieces. If you’re like me and you like to admire his creations from afar, make sure you say Praw-bal Goo-roong when you reference this genius Nepalese designer.


Christian Louboutin

Christian Louboutin Louboutins or Loubs are pretty much a household name now, but the illustrious shoe designer’s name isn’t always correctly pronounced. Many people say Christian Lew-buh-tin or Lew buh-tan, but the correct way to say the creator of the red-bottom shoes’ last name is Loo-boo-tan. So, the next time you admire a pair of his elegant shoes, you won’t have to wonder whether you got it right or not!


The iconic red-soled shoes have become synonymous with luxury and high fashion. While it's easy to visually recognize these stunning creations, articulating Louboutin's name may require a bit of practice. Fashion aficionados and the glitterati alike ensure they pronounce it with finesse, after all, getting the name right is almost as important as wearing the shoes themselves. Next time you slip into a pair or simply engage in a conversation about high-end footwear, confidently articulate Louboutin as Loo-boo-tan and enjoy the cachet that comes with it.



Balmain This French fashion house started with designer Pierre Balmain. After his passing in 1982, the house was led by numerous designers with one of the standouts being Oscar de la Renta whose taste is said to be very similar to Balmain’s, with a great appreciation for simple design. Balmain is currently being led by Olivier Rousteing who has been described as a breath of fresh air for the classic brand. When you talk about the incredible Balmain ads featuring Rihanna, make sure you say Bal-mah, don’t pronounce the n at the end.


Ever since Olivier Rousteing took the reins in 2011, Balmain has infused his youthful vibrancy into their collections, reinvigorating the brand's heritage with a modern twist. His affinity for social media and popular culture plays a pivotal role in how the fashion house connects with a millennial audience, notably through influential collaborations and captivating runway shows. Rousteing's efforts have significantly amplified Balmain's global presence, while still maintaining the luxurious and exquisite craftsmanship that the label is known for. Remember, it's all about elegance with Balmain, so keep it chic and silent when it comes to that final 'n'.


Etienne Aigner

Etienne Aigner If you’re a lover of luxury goods, there is no doubt you’ve seen this designer’s logo or have heard his name in the past. Although the Hungarian designer started his career as a bookbinder, he later started creating high end leather goods for high end fashion designers and after completing apprenticeships with Balenciaga and Dior, he went to New York City to begin his own brand of luxury goods. The next time you spot an inimitable Etienne Aigner shoulder bag, say Eh-tee-yen On-yey.


Etienne Aigner’s distinctive monogram, the letter "A" within a horseshoe, is an instant symbol of craftsmanship and elegance. His European flair and attention to detail have made his brand synonymous with excellence, particularly in leather accessories. Aigner's pieces, which often play with rich colors and textures, have drawn a loyal following. The next time you're searching for accessories with both history and style, an Etienne Aigner item might just be the perfect blend of sophistication you seek. Remember, it’s all about that effortless pronunciation: Eh-tee-yen On-yey.


Comme Des Garçons

Comme Des Garçons Based on the name, you might assume that this high fashion brand is French which means, “like boys.” However, you might be surprised to find out that it’s actually a Japanese fashion brand led by designer Rei Kawakubo and her husband Adrian Joffee. Kawakubo started the label in 1969 and is often known for its use of distressed fabrics. Comme des Garçons is pronounced Comb day Gar-son.


Sonia Rykiel

Sonia Rykiel Sonia Rykiel is another another designer who did a collaboration with a mass retailer. Do you recall seeing her undergarments line for H&M? Rykiel started designing clothes when she couldn’t find any soft sweaters to wear while she was pregnant and decided to create her own. From there, Rykiel has expanded to leather goods, fragrances and a full line of clothes. When you see Rykiel’s work, make sure you say, Son-yah Ree-kee-eel.

This was just a few of the more tricky designer names out there, but there are many more names that stump me on the regular! Are there any designer names that stump you? If you’d like to see a video with more designer names, check out this handy video: fabsugar.com.

Feedback Junction

Where Thoughts and Opinions Converge

Chanel in.the list ...i used tu be pronouncing it cha-ne-l ...plz don.laugh ha ha ha

The only name I still can't say is Louboutin...can't walk in the heels either😕

Prabal Gurung

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