14 Japanese Fashion Subcultures That Will Fill You with Wonder ...

14 Japanese Fashion Subcultures That Will Fill You with Wonder ...
By Sheila • Nov 11, 2023 • MD

When it comes to fashion, no one does it like the Japanese! It's incredible just how many fashion subcultures there are, and just how amazing each one is. As far as they're concerned, fashion is not just about clothing, it is a way of life. Check out these fabulous Japanese fashion subcultures. They are sure to blow your mind!

1. Sweet Lolita

Sweet Lolita Lolita is one of the most common Japanese fashion subcultures and has plenty of followers worldwide. A sweet Lolita is characterized by Victorian inspired clothing, ruffles, pastel colors, bows, and all things cute.

2. Kogal

Kogal The Kogal style involves wearing a Japanese school uniform with shortened skirts, dyed hair, tan skin, scarves and loose socks.

3. Decora

Decora The Decora fashion subculture is certainly not for the faint of heart. Think bright colors, layers of cute accessories, colorful socks (also worn in layers), legwarmers, stuffed animals(!), and colorful bags.

4. Fairy Kei

Fairy Kei Sweet Lolita meets Decora with an 80s twist. Think pastel colors, tutus, faux fur, and iconic cartoons from the 80s. How fun!

Discover the mystique and charm of historical garments with our carefully curated inspiration from the medieval era. If you're seeking authenticity for a theme party or costume event, here are some truly renaissance outfit ideas that will transport you back in time. Evoke the spirit of grand festivities with fashion that celebrates tradition and craftsmanship. Embrace a different period, dress up and have fun!

5. Gothic Lolita

Gothic Lolita The name says it all, doesn't it? A Gothic Lolita is characterized by dark Victorian clothing (usually black) and dark makeup.

6. Oji Lolita or Kodona

Oji Lolita or Kodona Simply put, this style involves women dressing up in boys style clothes from the Victorian era. So chic!

7. Gyaru

Gyaru This is a rather glamorous style that is characterized by dramatic makeup, fake lashes, long nails, and even wigs that are usually blonde.

8. Ganguro

Ganguro Think extreme tans, bleached hair, white eyeliner and bright clothes!

9. Shironuri

Shironuri Shironuri literally translates to "painted in white". So of course, there's white makeup involved. The clothes are a combination of Lolita and traditional Japanese clothes such as the kimono.

10. Visual Kei

Visual Kei Visual Kei is inspired by Japanese rock and punk bands. Think unusual hairstyles, flamboyant clothes and dark eye makeup.

11. Cult Party Kei

Cult Party Kei This Japanese fashion subculture includes layers of fabric in soft colors, bows, bible prints, and relatively natural looking hair and makeup.

12. Dolly Kei

Dolly Kei Dolly Kei is a style that is inspired by vintage dolls and clothing. It's such a whimsical look!

13. Mori Kei

Mori Kei Mori basically means forest so think soft, loose dresses, neutral colors, pretty hair accessories (usually floral), braids, and bangs. So pretty!

14. Wa Lolita

Wa Lolita This style combines elements of the Lolita style with traditional Japanese clothing.

Believe it or not, these are just a few of the many Japanese subcultures out there. I for one love how much time and effort goes into creating each of these looks. Are you a fan of Japanese fashion styles?

Feedback Junction

Where Thoughts and Opinions Converge

  • Bobbie

    2015-01-21T04:11:43.789Z

    Love #10, others not so much.
  • Zanna

    2015-01-21T03:44:34.727Z

    That's a lot of work to get dressed up like that!
  • Tiffany

    2015-01-20T21:32:11.361Z

    I love fairy kei
  • Taylor

    2015-01-20T20:47:53.777Z

    I love lolita!
  • Dollface

    2015-01-20T21:51:08.013Z

    i love GYARU! 😍
  • Jessica

    2015-01-20T19:19:51.851Z

    Bless you TONS for this post!! 💖
  • Isabella

    2015-01-20T22:18:33.903Z

    Pretty sure i got a photo with a sweet lolita when i went in 2009. Can't wait to go again in october, saw quite a few of these!!! 😅
  • Daniella

    2015-01-20T20:30:18.042Z

    Japan is such a unique Place!
  • Love

    2015-01-21T13:37:27.756Z

    No offense to anyone but I think it's horrible...
  • mar

    2015-02-02T15:17:26.308Z

    I love Japan, but personally I hardly have time to put sweats on in the morning. How do they have so much time to dress like that!
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