When looking for a dress, you should not only be looking for a cut that is flattering but also for a cut that enhances your figure. Knowing exactly what your best assets are and what you want to hide will make finding that perfect dress all the more easy. Balance is also important. Not all female body shapes are in perfect proportion but choosing the right dress can help even things out.
Enhance with: Embellishment, bright colours and patterns.
Hide with: Free flowing materials (such as jersey and chiffon) in darker colours.
Balance with: Structure and added volume such as draping and ruffles.